A digital canvas in constant evolution
The city of Mataró now boasts an exciting experience for both its residents and visitors: the interactive façade of Espai Mataró Connecta. An impressive installation, created by Artec Studio, was inaugurated alongside the audiovisual piece titled “Soundscapes and Sensations of Mataró,” an exciting multisensory journey that captures the essence of the city through its most iconic elements, such as the sea, the mountains, culture, and heritage, in a creative audiovisual piece lasting 6 and a half minutes, inspired by the visual and auditory map of the city itself, design by Artec Studio.
The façade, with a width of 36 meters and a height of 5.8 meters, is composed of 311 specially designed luminous slats, forming an interactive multimedia matrix capable of creating an impressive variety of visual effects. Each slat is made up of 97 pixels, totaling 30,167 pixels on the façade. Each pixel can emit 4 colors (red, green, blue, and white), allowing for the generation of 1.07 billion different colors.
The exterior finish of the slats features dichroic colors on the sides, with cool and warm tones that change depending on the viewpoint, creating a transparency effect on the façade by reflecting the reverse color light inside the building. Furthermore, the ingenious arrangement of these slats allows for enjoying the exterior views from the inside, while the entry of natural light creates a kaleidoscope of multicolored reflections, even during the day when the light content is not turned on.
Through an advanced lighting and control system, the façade is connected to the municipal network and can be controlled via computers through the internet and an application that allows users to choose the lighting scenes they wish to display at any time. The system offers the possibility of modifying basic parameters such as brightness, color, and content speed, as well as customizing text, background colors, and font sizes. Additionally, the launching of lighting scenes can be automated.
Thanks to this system, the municipal staff has the capacity to generate and project dynamic and interactive lighting content through an intuitive mobile application and internet connection.
This impressive installation was made possible through the collaboration between Artec Studio, Lumalia Studio, and ProtoPixel and has become the new digital symbol of the city and a key driver of the revitalization of this area of Mataró.
“The façade of Espai Mataró Connecta is an exciting light art installation that offers the city a unique experience. A multimedia matrix that allows the Mataró City Council to project dynamic and interactive light content, transforming the façade into a digital canvas in constant evolution.”
— Maurici Ginés, Founder and Creative Director of Artec Studio